Samoa 2019 Pacific Games Logo Unveiled
The Games Committee have achieved a milestone tonight with the launch of the new Games logo.
Held at the Tanoa Tusitala Conference Room, the Pacific Games Office unveiled the new logo entitled Samoa welcomes the Games. Designed by local graphic designers Suivu Mah Yuen and Irwin Kennar, the new logo features motifs such as the Tanoa bowl and sporting icons that combine into a flame.
The launch event doubled as a welcoming cocktail evening for delegates of the Pacific Games Council, who are in Samoa to learn about the preparations for next year's event.
The XVI Pacific Games, will be the third time that Samoa has played host, with 2007 being the most recent. Time constraints have been a key factor in decision-making and coming up with a design for the new logo was no different.
The Office elected to forgo a national competition, instead opting for a process that would generate a strong collection of logo designs to select from within a two week window.
As part of their process, the Office approached local designers with a proven track record in brand and logo development. Designers were provided a brief and asked to submit designs within a week.
All designs were then given to a judging panel consisting of people with expertise in marketing, communications, advertising production, and design. The judging panel were tasked with the responsibility of recommending a winning logo design, that was later approved by the Games Executive Committee and the Pacific Games Council.